Director of Marketing (Position Filled)

TemboSocial is the industry leader in Integrated Employee Recognition. We are building the next generation of employee recognition; programs that allow enterprise customers to leverage their Intranet investment. Designing programs that are cost effective and deliver a massive impact on company culture has led to preferred vendor status by IBM and Jive Software.

TemboSocial customers include Royal Bank, BMW, TD Bank and DTE Energy. These companies trust TemboSocial to develop employee recognition programs that motivate and inspire performance. As the Director of Marketing you will shape the programs and messaging that will catch the attention of similar global brands.

What you’ll be doing:

The Director of Marketing develops and implements field marketing and lead generation plans and programs to support the new customer acquisition goals of TemboSocial. This position will manage a team of 2 and is responsible for building and sustaining a results driven lead generation and revenue engine for TemboSocial. 

The objectives for this role include creating awareness of TemboSocial’s products through establishing and managing demand generation campaigns and managing in-depth analytics on results.  In addition, you will be responsible for generating qualified sales leads through direct marketing, channel co-marketing and other field marketing approaches and reporting on results. 

Responsibilites: 

Develop an ongoing program of lead generation campaigns to reach target audiences and generate demand for TemboSocial solutions that deliver a sustained flow of inbound leads into the sales pipeline coming from the target market segments.

• Develop and implement integrated marketing programs focused on creating awareness, interest and qualified sales leads aligned with business and revenue goals 
• Solid understanding of the sales and buying cycle to identify opportunities to maximize lead generation, pipeline and sales opportunities
• Results Tracking - ability to evaluate, analyze, and clearly report on program performance, demonstrating return on program dollars spent
• Channel Marketing – oversees management of the demand generation plan focusing on joint or co-marketing activities with our partners
• Activities include electronic and direct mail, telemarketing, webinars, regional events, partner programs, digital marketing, SEO/SEM, list development, and more.
• Delivering demand generation programs targeting installed base accounts through cross-selling/upselling campaigns
• Track marketing activity through sales follow-up and create ROI/metrics reports through our marketing automation solution, Hubspot