How Scotiabank Engaged Customers In Conversation

How do you reach the broadest possible audience? How do you talk directly to each individual so you can match their needs to your products?

You'll learn how Scotiabank:

• Expanded the reach of their banner advertising
• Leveraged our Event Triggered Marketing module to dynamically generate personalized content
• Significantly outperformed campaign expectations

“As a marketer, Web 2.0 is about communicating a context and an experience with our brand. Our goal was to open a dialogue with potential customers, show them what we are all about and build new relationships along the way. TemboSocial helped us achieve this with one tactical web execution.”

- Michael Seaton, Director of eMarketing, Scotiabank