Senior leaders who are on the fence about social business need to take a long hard look toward the horizon. Where are the workers who can make the enterprise leaner, more responsive, more effective? And where are the customers who will take market share to new levels? If the answer to either of these questions is “the Millennial generation, of course,” then it’s time to start talking.
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Nobody in the Millennial cohort expects the world to change just for them. But the organizations that can hold the attention of millennials will be the ones that can hold a conversation.