We all know that engagement matters. When individual employees are engaged in the workplace, everyone benefits. Studies show that there is a direct relationship between employee commitment and revenue growth. By encouraging feedback, collecting peer-generated success stories, sharing them across corporate and departmental boundaries, you cultivate your greatest competitive advantage – social capital – to earn discretionary effort, attract talent and win loyalty.
By speaking WITH employees and colleagues – and not just at them – you invite them to participate in the conversation. When you do this you’re able to see – and measure – that great ideas come for all parts of an organization, not just the boardroom.
And when that happens, you build community. We often joke that small is the new big – but there’s something to that idea. Social tools allow you to make a big organization feel smaller, more intimate. What customers like MWV have witnessed is that by using these tools to make connections, have conversations and build engaged communities, individuals feel a part of something and are willing to give a bit more.