3 Strategies for Communicating Corporate Values
by David Bator on June 5, 2017
Are you looking for ideas around launching and communicating corporate values as part of a new culture program? Or perhaps you'd like to breathe new life into your existing values?
Given my experience launching and renewing values programs for organizations of different sizes and industries, there are three key components to a successful initiative.Read the Case Study on how WSPS successfully merged three well-established cultures and sets of values into one conversation using TemboSocial Recognition.
- Consistency & Accountability - Although you're launching a campaign that's rich with activities, it's important to remember that this is a program, not a project. There's no start or end date. The best programs preach consistency and accountability at every level in the organization so that corporate values are not just something that employees are taught by leadership over the course of a month. Rather the corporate values are the standards of behavior that every employee in the organization strives to live every day. To ensure that your program isn't just a one day affair but the daily code of conduct, consistency and accountability are the keys.
- Bottom Up - While not every communication in your program will be an opportunity for a conversation, there's no better way to understand whether your employees are living and breathing the values than to ask them. Social collaboration spaces and conversation technology are powerful tools for building a culture where the corporate values are built into the fabric.
- Social Recognition - The act of public storytelling about employees who embody a corporate value has a profound affect on the rest of the organization's understanding of those values. It surfaces the behaviors that lead to personal and organizational success, and shares them with employees in a way that makes them repeatable. And by capturing and socializing those stories of achievement in the intranet makes them visible, searchable and discoverable.
Learn how great companies like New Relic leverage TemboSocial Recognition to celebrate employee success and reinforce desired behaviors.
Interviewer: Robert Block, Chief Customer Success Officer at Jive
Customer: Philip Luedtke, VP of IT & Workplace Operations at New Relic