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"Great Job!" How two little words play a big role in corporate culture

Steven Green
by Steven Green on October 20, 2015
Social recognition can weave your corporate culture, values and goals together. It can be a visible and visceral tool that affirms what you stand for as a company. Thanks are always worth giving, but with some help they can be much more powerful than a kudos at the watercooler.

Social recognition pays dividends. Employees who feel recognized are three times more engaged, and half as likely to leave1.  Organizations with high employee engagement are 78% more productive and 40% more profitable2  

Every employee has discretion over how much they invest in their work.  Do they feel connected to the company’s values? To the people they work with? For? While every employee will do their job, engaged employees make a company’s goals their own.

As Stan Slap writes, “You can’t sell it outside if you can’t sell it inside”.

Social recognition pulls the workplace together

Today’s workforce is fragmented. Parents practice flex hours, telecommuters work remotely, companies sprawl across regional campuses and international offices. Even an office building can pose communication challenges. Does floor five know how floor six went to the wall to win that new business? Chances are good that they’d want to, and knowing would boost pride in the company, a key element of engagement. But a company-wide blast can only happen so often.

Social recognition pulls the workplace together

That’s the thing about email: It’s a one-to-few channel. It lives briefly on a screen or two and then is buried in a lonely beige box.

Your intranet (with TemboSocial’s help) can surface and re-surface the stories behind the thank-you’s, turning praise into social exchange. Readers will feel like they are a part of a company that is moving forward on a meaningful journey, that their work has consequence, and that their employer recognizes and celebrates success.  

TemboSocial Recognition makes both the sharing and the consumption of recognition easier.

Three engagement outcomes:

  • Intellectual engagement – making a connection between desired behaviours and business success

  • Emotional engagement – developing intrinsic motivation that sustains engagement

  • Social engagement –  discussing work-related events that make employees smarter about company business

Recognition as a business asset

Recognition must amplify the people and behaviors that drive results. When stories of success and achievement are shared publically through the intranet, your values are brought to life.  Suddenly Innovation, Safety, and Diversity shed their conceptual straightjackets and are free to take on the color and context of your employees’ stories. In this way, recognition offers a magnetic, persistent record of your culture and it proves that, every day, you’re a company that recognizes and celebrates its people.


1. "How do I recognize thee, let me count the ways." IBM Analytics. 2015. 
2. "Why and How to Recognize at Work." Redii. n.d.

Read the case study on how WSPS engaged their office and remote employees after a merger of three well-established organizations using TemboSocial Recognition.

WSPS Recognition Case Study
Steven Green
Written by Steven Green

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