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Employee Recognition, Customer Stories

How to leverage your recognition program for short-term campaigns

At one company, March marks Environment Month. The month is dedicated to encouraging employees to protect the environment, with the campaign being led by a small team within the Corporate Responsibility group. While the small but mighty team brings a lot of passion and skills to promoting Environment Month, in years past the initiative only had traction in small pockets of the organization.

The effort began with one division putting a concerted effort towards recycling soda bottles, a few sales reps starting to ride their bikes to work, and one manager making sure her team was paperless for the month. With every year that Environment Month continued to run, there were more examples of employees taking something on.

However, with only a small team in charge, it became difficult to share these efforts throughout the organization. Each year, they would write a recap article of Environment Month and battle for ever-so-competitive space in the company-wide newsletter. Knowing that this wasn’t the most effective approach to spread the word and drive program participation, the small team took to a new approach.

Elysha Ames
By Elysha Ames
on November 2, 2016
   
How to leverage your recognition program for short-term campaigns

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